The Blue Highway Beacon: Vol. II, NO. 5

When Change is Thrust Upon Us So Swiftly, How Do We Respond With Purpose?

By Andy Och, BHA Senior Operations Consultant, and Emily Danzinger, BHA Senior Intern 

Change is inevitable and constant. We all know this. Some changes are welcome, while many others are forced upon us and are often inconvenient if not completely disruptive, to say the very least. All change requires new and expertly devised plans, and precisely formulated strategies that encourage action, rather than stasis. This is how you and your organization will actively adapt and react to these forceful changes in a manner that confidently determines your path forward. 

It’s said all too often, but first consider how change can also bring immense opportunity. 

A wide variety of firms, corporations, individuals and even non-profits should, at this very moment, be actively seizing upon the implications of the times we are now living through to ensure their own future growth and success. It’s the implementation of the “port in a storm” model – the creation of a proactive and precise plan that avoids knee-jerk responses and hurried maneuvers, but also initiates bold response, fortification and reputational recovery strategies regardless of what may be thrown your way. The key to any successful forward-moving strategy, even one that requires a firm stance in the toughest and most unpredictable of moments, is a calm, cool and collected mindset.

This is where Blue Highway Advisory (BHA) and Blue Highway Global (BHG) stand strongest amongst our peers. We are that safe port in ANY storm. This fearless attitude, combined with our team’s tireless passion for doing what’s right, enables us to seek out and find all the facts of a given situation or project, and then directly apply those facts to the immediate and most pressing problems our clients might face. Our combined inquisition, creativity and determination is what sets BHA and BHG apart from anyone else.

BHA’s Senior Vice President, Crisis and Corporate Communications, Maria Stagliano, along with firm founder Ian Christopher McCaleb, drive this point home in a new opinion piece just published by PR Daily. In this editorial, Stagliano and McCaleb urge clients to consider addressing the immediate causes and roots of their crisis issues, rather than burning through human and financial resources to overthink the old-school and rather tedious “if this, than that” approach to crisis planning. 

In short – The traditional crisis playbook strategy is no longer relevant. Cookie-cutter exercises and dust-attracting, tabbed binders are fluff for billing hours and a waste of everyone’s time and money. At BHA, we recognize, respect and celebrate the differences and similarities of all our clients, and we embrace their specific needs. We are here to provide your organization a one-of-a-kind strategy to overcome whatever unexpected challenges are thrown your way. And our most important message to you is – let’s start the response and recovery work now, while just about everyone else seems frozen with apprehension.

BHA functions with care at its core. We have the experience and expertise to work with you and your team to develop and execute a custom plan and strategy to react to any change, and get the results you’re looking for in all of our areas of expertise – from cross-platform messaging to media relations; from crisis comms and response to litigation strategies; from advocacy and whistleblower protections to our most solemn dedication to creators’ rights and fair treatment. And all of this is strengthened by our own formidable in-house information and intelligence-gathering capabilities. 

So don’t wait for dust to settle. It might not for a while. 

There’s no problem we can’t start helping you to overcome today.